Privacy Policy

1. Who This Applies To

This policy covers two groups of people:

• Sellers — businesses and individuals who create a SellerSideKick account to run their customer service.
• Buyers — the seller's customers, whose messages the Customer Service Agent reads and replies to on the seller's behalf.

If you are a buyer messaging a shop that uses SellerSideKick, your conversation is collected and processed on behalf of that seller, who is responsible for their own use of your data. Questions about a specific shop's practices should go to that shop first.

2. Information We Collect

• Account & business information — your name, email, phone number, shop name, business type (individual or company), and billing details when you create an account.
• Customer conversations — messages exchanged between you (or your AI agent) and your buyers across connected channels: LINE, Facebook, Instagram, Shopee, Lazada, and TikTok Shop (beta), including message text, timestamps, and attachments.
• Product & order data — your product catalog, pricing, stock levels, promotions, and order history, synced from your connected marketplaces or entered directly.
• Shop knowledge — the playbook, FAQ, policies, and answers you provide to configure your Customer Service Agent and Shop Assistant, including answers you give the Shop Assistant to open questions it surfaces.
• Payment data — processed by our payment provider, Stripe. We do not store your full card number.
• Usage & technical data — log data, device and browser information, and cookies described in Section 10.

3. How We Use Information

• Operate the Customer Service Agent — reading buyer messages, searching your catalog, answering questions, building baskets, and creating orders on your behalf.
• Operate the Shop Assistant — carrying out tasks you delegate, running scheduled reports, and turning your answers into shared shop knowledge.
• Provide the seller dashboard, manage your account, and process billing.
• Communicate with you about the Service, including support and service updates.
• Maintain security, detect abuse, and comply with legal obligations.

We do not use your data for advertising and do not sell personal data to third parties.

4. AI Processing

SellerSideKick is built on AI. Buyer messages and your shop knowledge are processed by AI models — including third-party AI model providers under contract with us — to generate replies and carry out delegated tasks. The Customer Service Agent is designed to answer only from the information you've provided and to hand off to a human agent when a conversation needs one; the Shop Assistant is designed to ask for your approval before taking any action we classify as sensitive. Neither is infallible — AI-generated output can be wrong, and you remain responsible for reviewing anything consequential before relying on it. AI processing may involve transferring message content to providers located outside Thailand; where this happens, we require providers to protect that data under contractual safeguards.

5. How We Share Information

• Connected marketplaces & channels — LINE, Meta (Facebook/Instagram), Shopee, Lazada, and TikTok Shop, solely to send and receive messages and orders on your behalf.
• Service providers — cloud hosting, database, and storage providers (including DigitalOcean Spaces for media), our AI model providers, and Stripe for payments — each bound by confidentiality and data-processing obligations.
• Legal requirements — when required by law, regulation, or a valid legal process.

We do not sell, rent, or trade your data.

6. Data Storage & Security

Data is transmitted over HTTPS and stored on secured cloud infrastructure with access controls limiting who can reach it. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your data for as long as your account is active, and for a reasonable period after to meet legal, accounting, or dispute-resolution needs. You may request deletion of your data at any time — see Section 12.

8. Your Rights

Under Thailand's Personal Data Protection Act (PDPA) and similar laws, you may have the right to access, correct, or delete your personal data, withdraw consent, object to certain processing, and lodge a complaint with the relevant data protection authority. To exercise any of these rights, contact us using the details in Section 12.

9. Children's Privacy

The Service is intended for business use by sellers and is not directed at children under 13. We do not knowingly collect data from children.

10. Cookies

We use essential cookies to keep you signed in and remember your preferences. We do not use cookies for third-party advertising.

11. Changes to This Policy

We may update this policy from time to time. Material changes will be posted on this page with an updated date. Continued use of the Service after a change constitutes acceptance of the revised policy.

12. Contact Us

Questions about this policy, or requests to access or delete your data: